Sample reports by sector: Cleaning Trades Holiday lets Clinics
Local Cleaning Co.
A family-run holiday-let and commercial cleaning company. This is the free Snapshot they would receive, shared with identifying details removed.
Overall grade: D+ (37/100). Good foundations. The content, structure and proof are what's missing.
What's costing them customers
Google and AI are told this is "Just another WordPress site"
The only structured data on the site has the WordPress default description, with no business type, address, services or reviews. When owners ask AI who to hire, it has nothing reliable to name them with.
Three services they sell have no page
End of tenancy cleaning, property maintenance and domestic cleaning are offered, but none has its own page. Every search for those services goes to a competitor.
Big claims, no proof, no prices
The homepage claims to be "the leading" local cleaner and promises up-front pricing, but shows no prices, no star rating and two testimonials. Owners comparing cleaners pick the one that looks proven.
21 issues, ranked by impact
The Snapshot lists every issue. It’s free, and there’s no obligation.
| # | Finding | Pillar | Impact |
|---|---|---|---|
| 1 | Business data tells Google and AI "Just another WordPress site" | AEO | High |
| 2 | Three services they sell have no page | SEO | High |
| 3 | Big claims with almost no visible proof | Conversion | High |
| 4 | Page titles are cluttered, misspelled and don't lead with the service | SEO | High |
| 5 | No pages for the towns they serve | SEO | High |
| 6 | Weak local search footprint (address, phone format, reviews) | SEO | High |
| 7 | No FAQs and no question-style headings anywhere | AEO | High |
| 8 | No prices or "how it works" information | AEO | High |
| 9 | Homepage fails the 5-second test | Conversion | High |
| 10 | Value proposition could belong to any cleaner in the UK | Conversion | High |
| 11 | Every page has 2–4 main headings competing | SEO | Medium |
| 12 | Thin, repeated copy across service pages | SEO | Medium |
| 13 | A broken footer link and outdated pages in Google | SEO | Medium |
| 14 | Slow page load from social feeds and plugins | SEO | Medium |
| 15 | Few trust signals: no named people, credentials or years in business | AEO | Medium |
| 16 | The business is described in contradictory ways | AEO | Medium |
| 17 | Quote form asks too much, and has a typo | Conversion | Medium |
| 18 | Nothing for visitors who aren't ready to call | Conversion | Medium |
| 19 | Most images have no descriptions | SEO | Low |
| 20 | Vague link text and no contact page | SEO | Low |
| 21 | Recruitment competes with sales on the homepage | Conversion | Low |
10 questions their customers ask. Fully answered: none.
| # | Question | Answered on their site? |
|---|---|---|
| 1 | Who does holiday let changeover cleaning in my area? | Partly |
| 2 | How much does an Airbnb changeover clean cost in my area? | No |
| 3 | What's included in a holiday let changeover clean? | Partly |
| 4 | Do local cleaning companies provide linen and towels? | Partly |
| 5 | Which cleaners cover the villages outside town? | Partly |
| 6 | How do I find a reliable end of tenancy cleaner nearby? | Partly |
| 7 | Can someone check on my holiday home when it's empty? | Partly |
| 8 | How long does a changeover clean take? | No |
| 9 | Are your cleaners insured and background checked? | No |
| 10 | Can you handle same-day turnarounds and Saturday changeovers? | No |
One rewrite, on the house
Their homepage opened with a place name and a slogan. This tells owners what they do and why to trust them in five seconds:
Holiday Let Changeover Cleaning Across [Your Area]
Family-run cleaners for holiday cottages, Airbnbs and B&Bs. Fresh linen, welcome packs and a supervisor check on every clean, so your guests walk into a spotless property.
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