Questions owners ask us

AI Search Visibility is how likely AI assistants such as ChatGPT, Google's AI Overviews and Perplexity are to name your business when a customer asks for a recommendation. More people now ask an AI who to hire instead of scrolling through search results, and the AI usually names just a few businesses. We check whether you're one of them, and fix your website so you're the clearest answer. Get a free AI Visibility Snapshot to see where you stand.

AEO stands for answer engine optimisation. It's the technical name for improving your AI Search Visibility: making your website easy for AI assistants such as ChatGPT, Perplexity and Google's AI Overviews to understand and quote. In practice that means clear answers to customer questions, published prices, FAQs, and structured data that describes your business. Read more in our guide to SEO vs AEO.

The free AI Visibility Snapshot gives you the 10-question AI test, showing whether AI tools name you when customers ask, plus your scores for AI search, Google and enquiries, an overall grade, your three biggest problems with evidence from your site, and a list of every issue we found ranked by impact.

The Snapshot is free. Putting AI into your business with your own ChatGPT app costs £150–£300 a month, depending on the size of your business and what you need. There's a one-off £99 setup fee (free for the first 10 businesses under our launch offer), and the monthly price covers hosting and keeping your app up to date. No contract: cancel any time and your service stops straight away. We confirm your price before we start. See pricing.

The free Snapshot arrives within 2 working days of your request. Ask for a ChatGPT app quote and we'll reply with your price within 2 working days.

We use AI tools to crawl your website quickly, then a person checks every finding by hand before it goes in your report. Each issue quotes your own pages as evidence.

No. No one can honestly guarantee a position on Google or that an AI tool will name you. We guarantee the work: your app built, hosted and kept up to date, and honest advice along the way.

No. For the Snapshot we only need your web address. For a ChatGPT app, you share the business information you want customers to see, and you stay in control of any accounts you connect.

We can check any public website, and build a ChatGPT app for your business whichever platform your website is on, including WordPress, Wix, Squarespace and Shopify.

Yes. As well as helping ChatGPT recommend you, we can build, host and maintain your own ChatGPT app, so customers can check your services, prices and availability and book without leaving the chat. How ChatGPT apps work.

Rule the Page is based in Dornoch in the Scottish Highlands and works with businesses anywhere in the UK. Everything is done online, so you don't need to be nearby.

Of course. Ask for a quote and mention you'd like a quick call first, and we'll arrange a 15-minute call before you pay anything. The free Snapshot never needs a call.

Owner-run local service businesses in the UK whose customers search before they book: trades, cleaners, holiday lets and B&Bs, clinics, salons and similar.